A new way of thinking.

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We will not only achieve positive health outcomes for Gen. H, but also be leaders in supplying eco-friendly, responsibly sourced and plant-origin goods.



Gen. H consumers are shopping with the mindset that ‘what is good for the planet is also good for me’, and are aligning to brands that focus on sustainability, natural ingredients, and sourcing waste responsibly.


Our strength is in our capacity to create new brands that define new categories, drive forward emerging ones and disrupt those that are desperately in need.

Our plan is to establish a ‘healthy generation’ of brands that will enable the business to become the market leader in responsibly sourced, healthier products.